Logo Design
A logo is a visual staple of a brand. Similar to a family home, it should be designed to last, crafted to welcome family and friends, and be fashioned to represent the culture within. It’s why large companies invest in brand development, because they understand the power that a logo and visuals represent.
There are many forms of logos, including wordmarks, lettermarks, pictorial marks, abstract marks, combination marks, and emblems. Which type of logo to create depends on how a brand plans to use the logo. Recently, I got to design a logo for a brand new company, Premier Low Voltage. Premier’s primary service is installing cable. Since the words “cable installation” isn’t in the name, I chose a combination of an emblem and wordmark for this logo. I wanted the emblem to represent the service (cable) and the letter “P” for Premier.
A logo emblem can be used in various ways. As you can see in these visuals, I use the Premier emblem as a logo, a background, and an illustration. It transforms seamlessly into a circle, a bar chart, and beyond, showcasing its versatility and creative potential.
Website (UI/UX)
A logo can set the mood for a website. Since Premier’s service turns a mess of cables into a tight, clean space, I mimicked the website to look tight and clean. The buttons match the color and squares of the emblem. I wanted the UI/UX to match the simplicity of the logo— nothing too fancy or complex.
Good enough to wear it too
Of course, with my background in screen printing, I always want a logo to make a person proud enough to wear it and show it off. Even a cable company can look good wearing a work shirt. This is why I often make mockups of logos on a t-shirt, just to show clients the possibility of promotional attire.
Other logos that I’ve created
